• Focus on your vision for website
    • September Mixer (1)


    7 Ways to Use LinkedIn to Grow Your Small Business

    Grow your small business with LinkedIn by using these seven proven tactics.

    This blog is brought to you by and written by: LinkedIn

    There are nearly 30 million small businesses in the United States, but only half of them will make it past five years. To ensure your small business is in the successful half, we encourage you to capitalize on the various ways LinkedIn can evolve your business.

    With LinkedIn, the world’s largest professional network, you can generate leads, produce sales, and hire top professionals to fuel your growth. Here are seven ways to grow your business using LinkedIn:

    1. Create a LinkedIn Company Page

    We’ve found that LinkedIn members are 50% more likely to buy once they’ve engaged with your business on LinkedIn. But they can’t connect with you if you don’t have a LinkedIn Company Page. According to Forbes, only 57% of companies have pages. The remaining 43% are missing out on a free opportunity to generate leads, talent, and, ultimately, revenue.

    If you don’t already have one, create a LinkedIn Company Page. Personal profiles don’t have the same marketing, advertising, and recruiting features as Company Pages, making them less effective at promoting your business. As you create your page, think about the kind of impression you want to create among potential customers and employees. This will help you select the right photos and messages to use on your page.

    For a step-by-step guide on how to create an above and beyond Company Page, view our LinkedIn Company Page Best Practices.

    2. Promote Your Company Page

    Once you have a Company Page, announce it to your clients, employees, and personal network. This will help you gain your first followers, who in turn will help to promote your Company Page on the content you post to it.

    Promoting your page on other platforms or via email is also a great way to grow your audience. Here are some simple ways to get the word out:

    ●     Announce the launch of the Company Page on your personal LinkedIn profile

    ●     Encourage employees to follow the Company Page by making it a part of your onboarding process—Social Media Today reports that content shared by employees receives eight times the engagement as brand shared content

    ●     Link to your Company Page in the footer of your marketing emails or newsletters

    ●     Embed a Company Follow button onto your website so visitors can easily follow your LinkedIn Company Page

    3. Share Content Regularly

    The more you post, the more people you can potentially reach and convert. Best-in-class LinkedIn Company Pages are consistently updated to ensure that visitors have plenty of new content to consume and share. 

    To get started, try posting at least once per week. It’s not uncommon for companies to post three or more times per day. Post whenever you have something worth saying. Posting consistently shows Company Page visitors that your company is active on LinkedIn. Use LinkedIn’s Company Page analytics to see your top performing updates, your best times to post, and which members of your audience are the most engaged. With this information, it’s easy to make data-driven decisions to optimize your Company Page content.


    In addition to posting often, here are a few more stats to help you boost engagement:

    ●     Posts with links receive up to 45% more engagement

    ●     Images see an incredible 98% increase in engagement

    ●     Posts that have relevant “best-of” lists get almost 40% more amplification

    When a post gets good engagement, consider promoting it to a wider audience with LinkedIn Sponsored Content. Take the Sponsored Content Tour and discover how Sponsored Content amplifies your best content.

    4. Showcase Thought Leadership

    Seventy nine percent of buyers say thought leadership is critical for determining which companies they want to learn more about. To get started with thought leadership content, try to provide a unique perspective on your industry, product, or organization. Sharing your opinion on the future of your industry or creating a definitive guide on your product are just two ways to demonstrate your expertise and position your company as a credible partner.

    For more ideas and advice on expanding your brand’s authority, download our Sophisticated Marketer’s Guide to Thought Leadership to learn more.

    5. Target Sales Prospects

    LinkedIn has over 500 million users to date. That may seem like a lot to sort through, but LinkedIn also provides you with tools to identify and target your ideal audience.

    LinkedIn members are more likely than other social media users to keep their profiles up-to-date, making it easier for you to find the right people. Use LinkedIn profile data to search for LinkedIn members based on geographic location, education, experience, and even connections. Once you’ve found prospects using the search feature, visit their profiles. Their endorsements or recent profile views might surface additional qualified prospects, too.

    For more ways to reach your ideal audience, learn how to advertise on LinkedIn.

    6. Build an All-Star Team

    LinkedIn has helped 75% of job switchers make informed career decisions, making LinkedIn a top recruiting network. What are candidates looking for when making those decisions? Our research shows that 66% of candidates want to see company culture over everything else. To take advantage of this preference, consider enhancing your Company Page with a LinkedIn Career Page.

    Career Pages allow you to target audiences with a personalized look into your company, culture, and jobs. They give you dedicated Life and Jobs Tabs on your Company Page that attract and engage relevant professionals.

    In addition to creating Career Pages, encourage employees to share job postings and “day in the life” content as well. This gives visitors a genuine idea of what it’s like to work for you and adds to your authenticity. If you have a few employees who lead the pack in sharing content, consider linking them to your Company Page’s Life Tab. Their shared articles and recent updates will automatically populate, providing visitors with up-to-date information. Watch our video below on how to use the Life Tab to attract the right talent for your company.

    7. Hire Freelancers

    You’ve probably had an employee who took on a task outside of their domain. You might have even done it yourself a few times. While the effort is commendable, learning on the fly can also be detrimental.

    Fortunately, finding the right talent for the task at hand isn’t as tricky as it once was, even if you can’t afford the salary of a full time employee.

    LinkedIn ProFinder enables you to post your projects, receive free proposals, and hire trustworthy professionals all in one place. ProFinder will even pair you with local professionals to ensure you have the best freelance experience possible. With 172 professional services available on ProFinder, it’s easy to find the perfect professional for any task.

    LinkedIn vets all  the professionals on the platform to ensure they are qualified and leverages your network to find freelancers your connections have used, so you’re never in the dark about who you’re hiring.

    By using freelancers, you’ll get access to outside perspectives & broad experience of professionals of all kinds, from creating websites and designing logos to managing your books or crafting your marketing strategy. Plus, with none of the management overhead of a full-time employee, you can focus solely on the job at hand.




    Comment as Anonymous change
    September 29, 2017 1:18 am
    lob hair twenty eight after the curvature of remy hair extensions the design to make more temperament, hair tail hair chaos with personality charm, daily out of cheap hair extensions the proposed product with a little grasp of modeling products, so that Pontius maintain a more lasting look better.short curls twenty-eight modified cheek exposed forehead hair extensions so that the face looks thin, hair tail fluffy roll human hair extensionsadd personality charm, so that her sister easily turned fashion icon.
    September 8, 2017 3:14 am
    You’re definitely someone that has something to say that people should hear. Keep up the wonderful job baju anak | baju anak perempuan | grosir baju anak | peluang usaha | peluang bisnis
    September 5, 2017 4:01 am
    Whereas once it might have been common to christian louboutin outlet uk see fake designer clothing, accessories, michael kors outlet uk and electrical goods being sold on market stalls or at car boot fairs, now this crime has, to an mulberry replica handbags extent, moved online onto social media. Many of us are now familiar with ads for fake designer goods popping up Longchamp Outlet onto our news feeds.
    August 28, 201710:09 pm
    While less established watch brands pursue shock-and-awe tactics and change design direction at the speed of light to dazzle potential watch buyers, things at fake rolex watches move at a stately pace.Le Cinquantenaire a pu acquérir jadis plus de 400 replique montre anciennes datant du XVIe au XIXe siècle, provenant de collections privées (Godtschalk, de Rhodes, Vermeersch).Here shows the brand that they not only truly know their DNA.You already know that the chanel replica bags are on the fashion hot list right now, as evidenced by its ubiquitous Instagram presence. What you may not have realized is you get extra style points for slinging it across your chest.The craftsmanship, which involves cutting and piecing together tiny slivers of louis vuitton replica by hand to create a picture or pattern, is mind-blowingly detailed.The Amberley is not completely new; its timeless shapes a nod to the original mulberry replica handbags and Poacher bags of the '70s. Aside from the croc finishes, the Amberly is influenced by the countryside pursuits, the Amberly boasts contrast stitching, quilting details, raw-edged construction as well as fine saddlery leathers.
    August 21, 2017 8:31 pm
    BVLGARI men's watch personality - OCTO series of rolex replica watches, heritage BVLGARI extraordinary Italian talent, to replica watches break the traditional barriers, bold and creative design, with replica rolex exquisite geometric imagery to describe the time, the rolex replica watches perfect fusion of quality and art, a model.
    August 21, 2017 8:31 pm
    abcdefg [url=http://www.zqcqmeminvaq.com/]zqcqmeminvaq[/url] [url="http://www.zqcqmeminvaq.com"/]zqcqmeminvaq[/url] http://www.google.com/
    August 14, 201710:09 pm
    The wrist watch is tested rolex replica after assembly to ensure that the watch is capable of breitling uk delivering top performance in terms of genuine watches precision, power, storage, waterproofing and automatic chain.
    August 11, 2017 8:02 am
    I guess that you're correct, having it all figured out isn't important but planning is. The essay-on-time review was helpful for me in this regard as all the planning was done by them. And I seemingly either agreed or changed a bit of their draft.
    August 11, 2017 7:08 am
    Fortunately, finding the right talent for the task at hand isn’t as tricky as it once was, even if you can’t afford the salary of a full time employee.