Customer Engagement

    How Can You Better Engage with your Customers?

    There are few relationships as mutually beneficial as the bond between business and customer. Think about it: the purpose of any given company is to provide a good or service for a reasonable fee. The client, in seeking out that particular business, is provided with something that could not be made possible without the help of that specific corporation. Basically, everyone wins.
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    Once a business is lucky enough to gain a loyal customer base, they will always seek ways to keep their clients as happy as possible. Not only is it is crucial that these consumers are satisfying with the service provided to them, but these business must always seek new ways to keep these customers engaged with the company.

    Let’s be honest, as much as any business values its clients, it can take a lot to keep them constantly interested with your company. After all, there are a lot of distractions and responsibilities taking place in the lives of your customers.

     

     Here are a few ways you can engage with your customers more efficiently.

     

    Consider Their Experience

    The experience of your customers with your brand is key, and it’s something that needs to be a priority in every aspect of your business. According to Jeff Bezos, the CEO of Amazon, this starts with your company culture and ensuring your customer support team, which is the face of your business, is empowered by and shares your focus on providing an amazing customer experience.

    Need further convincing? A study from the White House Office of Consumer Affairs found that 80% of U.S consumers would pay more for a product or service to ensure a superior customer experience.

     

    Know Your Brand

    Customers come to any given company to feel that they understand their needs; how can you understand a customer’s needs if they don’t your brand? Find a personality within your organization who is passionate about your brand and who is a natural communicator. That person can become a thoughtful and impactful leader for your company.

     

    Don’t Be Afraid of Social Media

     

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    Social media is the ideal place to let your brand have some fun. Voicey, and often humorous personas are common on Twitter, and it’s a great way to get interest, interaction, and even viral traction for your brand.


    A client seeks out any given company to provide them with a good or service they need. That’s the easy part. When a company needs to find innovative ways to keep the attention of those customers, that’s where the hard work begins. For more advice on how to keep your customers engaged with your brand, trust your friends at the American Canyon Chamber of Commerce. Call us today at 707-552-3650 or visit us in person at 3860 Broadway Street #103 in the heart of American Canyon.